The Company
We are the pioneer company of the fresh-cut sector in Italy and one of the most solid and innovative players on the European scene.
Our core business is the fresh-cut segment, and we are featured in the refrigerated section of the produce department within the Retail channel.
We produce under our own brand, DimmidiSì, as well as for the private labels of major European retailers:
• Bagged salads,
• Fresh plant-based ready meals,
• Fresh beverages.
With the group’s growth, the 3 Italian plants have been joined by 5 other production sites strategically located across Europe, close to our cultivation areas: 3 in Spain, 1 in France, and 1 in Serbia.
LA LINEA VERDE GROUP IN FIGURES
GROUP TURNOVER IN
2024
OF PRODUCE PROCESSED PER DAY
ITALY, FRANCE, SPAIN, SERBIA
ITALY, FRANCE, SPAIN, SERBIA
UNITS PRODUCED PER DAY
WHERE OUR PRODUCTS ARE SOLD
Our Story
A passion for farming and an inclination for innovation and experimenting. Our story is all about people with a passion for the earth and its fruits.
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1991
FOUNDATION OF LA LINEA VERDE BY THE BATTAGLIOLA FAMILY
A climate marked by a ferment of new ideas and initiative welcomed the foundation of La Linea Verde, the company that evolved from the farming business of the Battagliola family, driven by a desire to turn an approach they were passionate about into added value for the world of agriculture.
The headquarters are in Manerbio, in the province of Brescia.
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2006
CREATION OF OUR DIMMIDISÌ BRAND
This innovative approach was reinforced with the creation of the DimmidiSì brand, offering innovative fruit and vegetable products with high added value, with a wide range of fresh convenience food.
Today the brand makes a valuable contribution to the segment, with a consumer sales turnover of more than €90 million and a brand recognition score of 86%. (Sources: GFK Research; Nielsen Data)
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2009
LEADER IN ITALY IN THE CO-PACKAGING OF PRIVATE-LABEL FRESH-CUT PRODUCE
Strenuous effort earned La Linea Verde a leading position in the supply of fresh-cut produce for mass-market retailers.
It maintains this top position today. -
2012
A STRUCTURED APPROACH TO INTERNATIONALISATION
The company has created a structure conducive to growth thanks to exports from Italy. In addition, new production hubs and acquisitions in a number of European countries have led to a growth in turnover outside Italy.
More than 35% of the Group’s turnover is recorded outside Italy. -
2019
SOCIAL RESPONSIBILITY AND FACTORY 4.0
Development of the social responsibility effort underpinning the company’s vision, which places respect for the environment and valuing people at the centre of its economic growth strategy.
4 focus areas: Virtuous agricultural supply chain, Energy efficiency and saving water, Support for social projects, and Sustainable packaging.
The company has also focused its efforts on the “Factory 4.0” project, adopting an advanced IT system that integrates control of its industrial processes through the MES (Manufacturing Execution System) and other aspects of corporate management through an ERP (Enterprise Resource Planning) system.
In 2021, to provide support in the challenging circumstances, the company strengthened its commitment to making donations in the local areas.